Marketers are on a mission, day in and day out, to boost engagement with prospects and increase the web traffic of the business they work for. With many tricks in their pockets, the one that has proven to show superiority over others is the usage of infographics.
In the current digital world, posts with an image produce 650% greater engagement than regular text posts. That’s one primary reason marketers have started converting their text-based content in the form of infographics.
Even though infographics also have text written on them, the colors, images, and graphs included in this piece of content make it so eye catchy. If your business still hasn’t started using infographics for marketing your products and brand, here are ten reasons that’ll ignite the desire.
1. Infographics are the Perfect Attention Magnets
Humans mostly rely on getting information through visual elements. It saves them time and energy to enjoy a piece of content within seconds. Have you ever considered why we wear colorful clothing, not merely black and white? Humans are given the power to see the difference between colors. If people stopped wearing clothes of different colors, they might not notice a familiar face passing by as they could not be attracted.
The same concept can be used for the traditional plain text method to promote goods and services. Prospects no longer waste time reading through long posts and blogs to buy one simple product. They want an infographic that displays all features and details in a creative and easy-to-read manner.
The combination of well-written text and images makes up the perfect infographic that can easily attract your target audience.
2. Brand Awareness Boosters
A common trend many businesses follow while making infographics is adding their logo, address, website, and other content details on the final piece. Wondering how that helps? To be precise, even if your infographic is informative, viewers will see your company credentials and try to reach out to you by opening your website or merely calling you up if your number is provided. Your informative infographics can increase your traffic by at least 12%.
3. Infographics can Make Your Content Go Viral
Infographics are 3x more probable to be liked and shared on social media platforms than any other type of content. That apparently means if you can create a high-quality infographic that’ll catch the eyes of your target audience, they can easily share and like it on various platforms.
Social media platforms, especially Facebook, Instagram, and Twitter, are considered the most crowded regarding the active audience. With the help of social media engagement, your post reach will touch a new level. As more people share and like your posts, they will appear in your activities and show up to your friends and followers.
4. Infographics Improve Your SEO Marketing Campaign
Any website available on the internet can use viral infographics. However, since it’s yours and you are the only one with rights to it, websites have to provide a link back to your site as the source of the image. This procedure creates several backlinks for your site, which can be a great way to increase traffic.
Google and other major search engines rank those web pages better that have more backlinks. Eventually, you can experience a rise in your rank on SERPs within no time.
5. More Subscribers and Followers
As soon as you post a new picture on social media, you discover how responsive it is to likes and comments. Exciting pictures get more likes, shares, and comments. This can be a great way to increase your toll of subscribers and followers.
With informative infographics, your target audience can’t resist showing it to their friends, and the chain goes on!
6. An Easier Way to Convey Relevant Information
With the internet flooded with new and old information, people are now looking for short, relevant content that they can easily understand. 67% of consumers consider clear and detailed images over other forms of content while looking up a product. Therefore, divert your focus on converting your long texts into small and creative infographics for more conversions.
7. Easy to Track
With the help of an embed code, you can easily track your infographic every time someone clicks or shares it. Tracking can help you analyze which population segment is showing more interest in this image. In addition, this data can be utilized to promote your infographics via paid ads targeting the right audience that is more likely to respond.
8. Positions You as an Expert
Usually, infographics are filled with stats, graphs, and charts that signify some sort of data. Views highly appreciate images that showcase useful statistical data they can utilize while preparing projects or other content. This method also creates a picture of you being an expert researcher in viewers’ minds.
9. Images are Memorable
Content that is in visual form has a better chance of being remembered. If you notice how viral bloggers stuff their articles with many images, you’ll realize it’s a technique to maintain the reader’s interest. Readers also remember such blogs by the pictures they show most of the time. Stats show that 80% of what you see is retainable.
10. Visual Content Eliminates Language Barriers
Infographics can be used globally without any risk of language barriers getting in the way. Anyone who can see it can easily read images filled with numbers and stats. Therefore, this form of content is known to have very high readability.
Wrap Up
Many people are using infographics to promote their businesses and brand. You can also enhance your reach and increase your chances of generating high-quality leads with visual content. Start using this form of content and become globally recognized through social media platforms and major search engines.
